Stock availability and speed of delivery are key factors for businesses in both B2B and B2C marketplaces. If you can help your customers meet their customers’ expectations, in terms of convenience, choice and price, you’ll become their long-term ‘go-to’ supply chain partner.
Efficient inventory forecasting and replenishment is key to achieving stock availability and service level targets. The starting point for replenishment planning is accurate demand forecasting – your business needs an in-depth understanding of the demand for each and every item in your warehouse to help inform purchasing decisions. Also, as a supply chain professional, you need to know you have accurate demand forecasts feeding into your replenishment calculations, to achieve your service level targets on a regular basis.
Below we discuss how this can be done:
Your enterprise resource planning (ERP) or warehouse management system (WMS) will, no doubt, have some demand forecasting capabilities. They usually do this by basing calculations on previous demand data and using this to predict future needs. But, this approach has a number of limitations, the two most obvious being:
As we’ve discussed in many posts on demand forecasting accuracy, over-simplistic forecasting calculations lead to forecasting errors. That’s why more and more inventory planners are turning to statistical demand forecasting – it’s a great way to improve forecasting accuracy. If partners in your supply chain are already using sophisticated demand forecasting methods to enhance their replenishment operations and you’re not, it’s time to act.
A simple step to improving your forecasting activity is to identify items with seasonality and those affected by trends. You can then adjust your predictions accordingly.
A more advanced forecasting and replenishment technique is to treat each stock item in your product portfolio individually. For example, let’s take the product life cycle. We know every item you hold will be at a different stage of its product life cycle, whether this is introduction, growth, maturity or decline. And, at each phase, a product will be experiencing a different pattern of demand e.g during growth, demand will be on an upward trend, whilst during the end of maturity, demand may become more erratic as sales start to drop off.
If you identify and categorise items into their inventory life cycle stages, you can then apply the most relevant statistical algorithms to produce the most accurate sales forecasts.
Your customers’ marketplaces are constantly changing so they will be updating their demand forecasts on a perpetual basis. As their supplier, you need the capabilities to do the same.
Gone are the days of producing a demand forecast and updating it every month or quarter. You need the ability to refresh your forecasts much more frequently. If you’re using spreadsheets and have thousands of SKUs, this is obviously no mean feat. It may, therefore, be time to consider demand forecasting software that will re-calculate the forecasts of each SKU on a daily basis, so they remain as accurate as possible to inform inventory replenishment planning.
It’s important that you don’t rely 100% on statistics to create your forecasts. Always combine baseline statistical forecasts with qualitative forecasting inputs from humans who have factual knowledge about your marketplace and your supply chain partners. For example, if a customer has big expansion plans, or another is planning promotional activity, these events need to be factored into your forecasts, as they obviously won’t be represented in the historical data used to produce your baseline calculations.
Even the most sophisticated demand forecasting methods will never deliver 100% accuracy. So, it’s important to calculate your forecast error range, check for demand outliers and make the relevant adjustments. Wholesalers should also carry safety stock as a buffer for any inaccuracies and to reduce the risk of stock-outs if demand exceeds your forecast.
Effective inventory replenishment isn’t only reliant on accurate forecasting down the supply chain. You also need to consider what’s happening upstream. For example, your supplier lead times can have a big impact of whether you hit your fulfilment and service level targets. It therefore makes sense to work closely with your suppliers and understand how you can help them improve their service to you.
More and more manufacturing suppliers are requesting accurate order forecasts, so they can plan their production schedules accordingly. With EazyStock it’s possible to predict your reorder requirements up to a year in advance. You can then share this information with your suppliers, they can plan their operations, and, in return, you can negotiate the best price and push for their best service.
The digitalisation of supply chains is happening right now. For supply chain managers in any industry, this means you need the best forecasting and replenishment processes to keep up with your customers’ expectations.
Make sure you understand the forecasting and replenishment capabilities of your ERP or WMS.
Here’s a quick checklist:
If your system is lacking in any of these areas it may be time to invest in automated inventory planning. Remember, this list only covers the forecasting and replenishment basics, it’s not exhaustive. Any good inventory optimisation software can deliver much more. For more details this post compares a typical ERP to EazyStock or you can request a demo from one of our inventory optimisation experts.