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Sales promotion demand forecasting

Plan promotions with confidence. EazyStock helps you forecast campaign demand so you have the right stock to maximise sales without being left with excess. 

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Sales promotion

Balance availability with excess during promotions 

Promotions and discounts can boost sales — but they can also create major forecasting challenges. Stock out, and you miss sales. Overbuy, and you’re left with excess at the end of the campaign. EazyStock lets you add planned promotions directly into your demand forecasts so you always hit the sweet spot. 

Plan campaigns with confidence

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Forecast overrides

Adjust forecasts for single SKUs or groups of products with ease.
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Bulk updates

Apply overrides to groups of items or upload larger changes via file.
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Track accuracy

Compare adjusted forecasts against baseline forecasts to measure performance.
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Benefits of sales promotion forecasting

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  • Meet demand spikes without overstocking
  • Protect margins by reducing end-of-promotion excess
  • Improve forecast accuracy with campaign data
  • Save time with easy forecast overrides and bulk updates

Frequently Asked Questions about sales promotion demand forecasting

Find answers to the most common questions about forecasting promotions and how EazyStock helps you balance stock. 

Sales promotion demand forecasting is the process of predicting how promotions such as discounts, special offers or long-term price changes will impact product demand. It helps businesses ensure they have enough stock to meet increased demand without holding excess inventory once the promotion ends. 

Promotions can cause sudden spikes or drops in demand. Without accurate forecasts, businesses risk either losing sales due to stockouts or tying up capital in excess stock. Forecasting ensures the right balance so promotions boost revenue without creating waste. 

EazyStock allows you to add promotions directly into demand forecasts using simple overrides. You can adjust individual SKUs, apply changes to groups of items, or upload large-scale updates. The system then updates forecasts automatically to reflect campaign expectations. 

Yes. EazyStock lets you track adjustments and compare actual demand against both adjusted and baseline forecasts. This gives you clear insight into how promotions performed and how accurate your forecasting was. 

Yes. You can apply overrides to multiple SKUs in bulk or upload larger updates via a dedicated file, making it easy to manage promotions across entire product groups or categories.