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HeadBrands cut through uncertainty and increased purchasing precision

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EazyStock has helped us a lot. We can now follow our KPIs in a new, clear way for the entire team. It is easy for everyone to produce figures for our follow-up meetings – it gives a completely different overview and structure to the work,
– Emmy Welander, Purchasing Manager
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In just over a decade, HeadBrands has grown to become one of the largest hairdressing wholesalers in the Nordic region, with around 100 employees. The company’s head office and central warehouse are in Lund, Sweden, and it operates across Sweden, Norway, Denmark and Finland.

With over 10,000 items from more than 130 brands and a strong e-commerce platform, HeadBrands is an obvious partner for thousands of hairdressers and retailers across the Nordics.

Headbrands’ inventory journey

Highlights:

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Challenges

• Forecasts based only on 30-day sales data, ignoring seasonality and promotions

• Frequent over- or under-ordering due to inaccurate purchase proposals

• Gut-feel decisions due to lack of data-driven insights

• Time-consuming manual ordering

• Knowledge transfer difficulties with person-dependent forecasting

• Generic BI tools not tailored for inventory planning
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Solution

• EazyStock integrated with Microsoft Business Central

• Customised setup and a dedicated EazyStock Customer Success Manager

• Intuitive, visual, and user-friendly system

• Automated inventory planning with powerful, accessible reports (e.g., risk of run-out, excess stock)

• Strategic segmentation of suppliers and KPIs at supplier level

• Quick onboarding for new team members
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Results

• Clearer KPI tracking and improved team visibility

• Reduction in excess inventory

• More efficient, data-driven purchasing processes

• Flexible system ready to scale with business growth

• Confident onboarding and higher adoption by purchasing team

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The integration worked very smoothly, and the implementation was easy, which is shown in buyers using EazyStock more than previous systems. The personal support has also been invaluable and helped us feel safe and confident in our work.
– Emmy Welander, Purchasing Manager

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