Estrid takes control with inventory optimization and data-driven purchasing decisions

When we compared it to other competitors, we felt that EazyStock had a different level of robustness and reliability. It also had the supply chain calculations we were used to, and it was clear that you could help us automate and optimize our purchasing decisions.

Patrick Boström, Operations Development Manager

Since its launch in 2019, Estrid has made a strong impression in the beauty industry. With its vegan razor, the company has not only challenged traditional norms but also built a value-driven brand centered around sustainability and quality. What began as a direct-to-consumer success with subscriptions for razors and refill blades has quickly grown into an expansive, international player.

Today, Estrid combines eCommerce with a strong retail presence and is available in 13,500 stores across Europe. The company operates two main warehouses, one in the UK and one in the Netherlands, as well as two component warehouses.

This rapid growth has brought new demands on inventory management, purchasing, and logistics. To continue scaling efficiently while maintaining a high-quality customer experience, Estrid Studios chose to automate and optimize its purchasing planning with EazyStock.

Estrid’s inventory journey

Highlights:

Magnifying glass icon looking at data icons

Challenges

• Rapid growth and product range expansion outmatched their existing purchasing methods

• Managing order suggestions in Google Sheets

• Time-consuming and error-prone manual data processing

Icons of a hand holding a box with tape and a label

Solution

• Inventory optimization tool with an existing connector to Business Central

• Scalable SaaS that automatically calculates reorder points and amounts

• Support available from implementation and beyond

Results

• Lower costs with scenario planning and redistribution

• Fewer stockout situations

• Greater inventory visibility and seamless workflow

Having a system that works smoothly with Business Central, and a team on the other side that we trust and that’s proactive, that’s been key to making this work so well. When we need help with analysis or specifications, there’s always someone there who understands our challenges and has strong supply chain experience. That’s what makes a great partner, not just a good tool, but a team you can rely on to do a great job.

Patrick Boström, Operations Development Manager

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