Ulf Gustafsson

Ulf leads product development at EazyStock as Chief Product Officer (CPO), driven by a long-standing passion for building products and solutions that genuinely make a difference for customers. His extensive background spans SaaS supply chain solutions, global operations, and reverse logistics, shaped by roles at companies like Sony and Ericsson. Ulf is motivated by connecting strategy to meaningful outcomes and seeing ideas turn into real product value. He blends strategic thinking with a hands-on mindset, encourages experimentation, and values transparency, continuous learning, and genuine curiosity. A lifelong technology enthusiast, he is especially fascinated by how AI is evolving and how it can reshape both products and the way teams work.