Regional Marketing Manager, the Nordics

An opportunity to establish the EazyStock brand on the Nordic market and find tactics to generate leads to our sales team. Work from our office in central Stockholm or remotely.EazyStock  is a brand within Syncron, a global market leading company developing solutions for inventory optimization. Whilst Syncron’s client base is made of up of large enterprises like JCB, Mazda, and Hitachi, EazyStock works with small to medium sized companies, helping them optimize their inventories and achieve high levels of customer satisfaction without having excess capital tied up in redundant stock.

We are now looking for a driven marketer with an entrepreneurial mindset who would like the opportunity to take our brand and lead-gen machine to new heights. It will be your job to translate our global marketing strategy into regional tactics and find creative ways to grow our business.

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Job description:

As a Nordic Regional Marketing Manager, you will be responsible for planning and running marketing programs and activities in the Nordic market. We are an established brand in Sweden, now looking into opportunities to expand into other Scandinavian markets, with Norway being our first priority. With support from our digital team in Bangalore, India, you will develop content that enhances our google rankings and position us as a thought leaders.

You will be responsible for building the EazyStock brand in the Nordics (primarily focusing on Sweden and Norway), working closely together with our local partner, customer success, and sales team to find the messaging and channels that resonate with our Nordic audience. You will plan and execute innovative campaigns and events to generate leads, as well as communicate with media, influencers, and the community online.

Job Responsibilities Include:

• Produce content like blog posts, white papers, videos, webinars, case studies, infographics, etc to boost our search engine rankings in the Nordics.
• Manage our Swedish web page. Our digital marketing team is responsible for the performance, you are responsible for the content.
• Plan and execute innovative campaigns online and offline to generate qualified leads to our sales team.
• Work closely with our channel team to plan and execute joint campaigns with your partners.
• Develop a branding strategy to get our name and brand values known to the market in Sweden and Norway.
• Communicate with media, influencers, and the community online and offline to build relations and get our story out in third party channels.
• Plan and manage big and small events like online- and offline trade shows, webinars, seminars, own events, and partner events.
• Work closely with our local customer success, partner, and sales team as well as the global marketing team, to translate global strategies into local tactics.

Candidate Profile:

You are an entrepreneurial-minded individual, with a few years of experience from marketing in the tech world, ideally from working with B2B SaaS-solutions. You are fluent in Swedish and English and a strong writer with an instinctive feel for great copy. You have to be a natural team player and project leader, who can drive projects from start to finish and inspire people to work with you towards short- and long-term goals.

Your strategic mind and the ability to translate our global strategy into local tactics will be useful when experimenting to find activities that contribute to our high-level goals.

But more important are your ambitions, you are eager to take your next career-step, take full ownership of a market, and be a part of an exciting journey. We have a proven software that helps small and mid-sized businesses take their inventory management to new heights and we need your help to conquer the Swedish and Norwegian markets.

Candidate Requirements:

A minimum of 5 years of marketing experience, ideally from a B2B SaaS-solution within the ERP, Supply Chain, retail, or e-commerce space.

• Experience from at least two of the following areas:
  • Inbound or content marketing
  • Campaigns
  • Branding
  • PR
• You need to have a good understanding of, and experience from working with SEO, PPC, and other digital marketing concepts.
• You need to be a strong writer with a passion for copywriting and content production
• Entrepreneurial mindset, a self-starter but a team-worker and a good project leader.
• Experience from any of the following areas is a plus:
  • Event management
  • Social marketing and community management
  • Channel and partner marketing
  • Marketing automation
• You are a curious individual, eager to keep up with the latest trends, and constantly try new concepts.

Send in your application today via the link below.

Send in your application

Respecting your privacy rights and to be able to process your personal data lawfully, please let us know (in return message or in the CV) if you agree with the following:

1. I give my consent for Syncron to processing of my personal data provided by me to Syncron for the needs necessary to carry out current recruitment processes.
2. I give my consent for Syncron to processing of my personal data provided by me to Syncron for the needs necessary to carry out future recruitment processes.