Drivers and Trends of the Automotive Aftermarket Parts Industry
- Key Industry Trends
- Challenges in the Industry
- Wholesale Distribution: Solutions for Optimization
The Automotive Aftermarket Parts industry is a secondary industry to vehicles; once they are sold by the Original Equipment Manufacturer (OEM), vehicles will require replacement consumables, servicing items and replacements for failed or damaged components throughout their life.
Aftermarket parts include those produced by the OEM and those produced by manufacturers who supply to OEM. Products such as tires and engine oil are not usually produced by the vehicle manufacturer themselves: these are more specialist parts.
With these practices, the aftermarket parts industry is totally reliant on trends in the primary automotive industry. For example, low sales of new vehicles will have a negative effect on the aftermarket industry due to there being fewer vehicles requiring replacement parts.
Automotive Aftermarket Parts Products
The global growth in the market for automotive aftermarket parts is projected to reach US$722.8bn by 2020. Source
This growth is split across a number of different product segments:
Drivers are increasingly looking to accessorize by retrofitting their vehicles with electronic devices such as GPS and dashcams.
All parts on a vehicle have a service life; consumables such as brakes and tires will need replacement as they wear, while transmission and engine parts will need replacing as the vehicle ages.
Owners like to keep their vehicles looking as new as possible and protect them from deterioration, which has led to an increased demand for better waxes, washes, polishes and protection products.
Oils, Fluids and Additives
Vehicles will need fluids such as engine oil, coolant, transmission fluid and brake fluid routinely throughout their life. There is also demand for performance additives and fuel stabilizers.
Alternators, generators and electrical components become less reliable as vehicles age; these will need to be replaced with time.
While bodywork, bumpers and structural parts routinely last the useful life of the vehicle, they may need replacement due to accident damage. Many manufacturers also supply bodywork kits, enabling owners to customize their vehicles.
Key Industry Trends
There are some key trends developing which have had an effect on the aftermarket parts distribution industry:
In 2010 the average age of a car was 10.9 years; in 2014 this had risen to 11.6. With cars lasting longer than ever, this trend will also increase the demand for replacement parts.
Congestion Leading to Accidents
The increased density of traffic on the road has led to an increased risk of accidents, resulting in increased demand for replacement bodywork and structural parts.
Globalization of the Industry
Emerging markets have had a secondary effect on aftermarket parts wholesale. With demand rising in new areas of the globe, parts need to be distributed to new locations. The increase in second-hand grey and parallel imports across different countries has been a driver of increased demand for spares.
New Technology Upgrades
The demand for ecologically friendly vehicles has driven demand for aftermarket parts such as catalytic converters and electronic chips to improve fuel consumption on older vehicles. Owners increasingly want new features to modify their older vehicles.
Challenges in the Industry
There are a few challenges to be addressed as the automotive aftermarket parts distribution industry changes:
Owners still want performance, but stricter testing regulations mean that powertrain and fuel efficiencies must reach new standards.
Rise of Online Commerce
Customers have more choice and knowledge of aftermarket parts; B2C e-commerce in this industry is projected to reach US$20bn in North America and Europe by 2020. Source
Wholesale Distribution: Solutions for Optimization
To be successful, businesses dealing with aftermarket parts management need to adapt to the market by:
Seizing on Customer Trends
The ability to forecast demand is imperative. Distributors can get ahead of the curve by researching new technologies and trends towards “eco-friendly” products as well as products geared towards preventative maintenance. Having created popular product lines, distributors should ensure these are always available.
Forecasting also includes seasonality for distributors. For example, living in an area that sees a lot of snow means that customers could be more interested in snow tires for certain vehicles as winter hits or even for certain waxes after their cars are exposed to all the salt on the roads from the winter. Demand for automotive heating and A/C maintenance and repair also fluctuates as temperatures change.
Focusing on Customer Satisfaction
Rather than being reliant on revenue from a changing customer base, better products that require less frequent replacement coupled with fast and efficient service will help to build a solid base of new and returning customers.
So, the optimal situation for building up a prosperous business is to find the balance between not having too much stock of low-demand items and on the other hand not having too less stock of high-demand items. As mentioned before, a solution for this is to implement accurate forecasting mechanisms. Have a look at this white paper to get further practical information for this topic: