The management team of the EazyStock solution is comprised of entrepreneurs and industry experts. Together, they have extensive experience to deliver inventory management solutions for the wholesale and manufacturing industry. They cultivate our strong culture, and work tirelessly to ensure that our customers are successful as well as that our team scale and succeed.


Daniel MartinssonDaniel Martinsson –
General Manager 

As Business Area Manager of the EazyStock solution, Daniel is responsible for the product team and the customer success team. Ultimately, keeping EazyStock on track as one of the world’s leading inventory management solutions for small and midsized businesses. Daniel’s mantra is easy to use, easy to deploy and easy to afford!

Daniel has worked at Syncron for almost 10 years. He has lead the consultancy organizations in Sweden, USA and UK managing large inventory management projects worldwide.

Daniel holds a M.Sc. degree in Industrial Engineering and Management from Lunds Institute of Technology as well as a 1-years-specialized diploma in Marketing from the American International College in Washington D.C.

Peter Drakeley Head Shot for Website_editPeter Drakeley – Global Head of Customer Success

As the Head of Customer Success for EazyStock, Peter is ultimately responsible for the success of EazyStock’s prospect and customer base worldwide. Peter’s team provides expert guidance in acquisition, dedicated on-boarding support, and management support experience necessary to help customers Get Started with EazyStock and beyond.

Peter is obsessed with ensuring that maximum business value is achieved by each and every EazyStock customer. He is focused on strategically innovating the product and procurement processes associated with adopting EazyStock to make it the most complete, easy to get started, and efficient inventory optimization service available.

Peter holds a Masters of Science Degree in Theoretical Physics from the University of Birmingham alongside multiple business certifications.

Daniel FritschDaniel Fritsch Head of Digital Marketing

As the Head of Digital Marketing, Daniel is responsible for leading marketing strategy that drives brand awareness and lead and traffic generation efforts to accelerate sales and revenue growth objectives.

Daniel is responsible for all integrated digital marketing programs globally including; marketing automation, SEO, SEA, email marketing, demand generation, marketing automation, content marketing, web development and system process alignment. He has more than 7 years experience in digital marketing, making sure conversion-, leads-, and marketing KPIs get achieved.

Daniel holds a Masters of Arts Degree in Media Management from Johannes Gutenberg University, Germany.

Julia Hallin – Head of Global Demand Generation

As the Head of Global Demand Generation, Julia spends her time making sure inventory managers and purchasers are educated about the benefits of efficient inventory optimization. Julia is responsible for shaping and implementing demand generation strategies for EazyStock globally and communicating the benefits of the tool to enhance brand awareness and generate leads.

Julia has more than 10 years of experience from marketing in the tech industry. She holds a Master of Business Administration from Stockholm University, Sweden.

Agneta LindeAgneta Linde Head of Global Partner Strategy

As Head of Global Partner Strategy, Agneta ensures successful collaboration with the best ERP vendors and resellers worldwide. Agneta is responsible for shaping strategic partnerships, to strengthen our joint positioning as inventory management experts and offer complete solutions to our end users.

Agneta has more than 15 years of sales and partner development experience in the world of enterprise software and thrives when finding that perfect solution that brings value to all parts.

She holds a master in international marketing from Mälardalens Högskola, Sweden
Peter holds a Masters of Science Degree in Theoretical Physics from the University of Birmingham alongside multiple business certifications.