The management team of the EazyStock solution is comprised of entrepreneurs and industry experts. Together, they have extensive experience to deliver inventory management solutions for the wholesale and manufacturing industry. They cultivate our strong culture, and work tirelessly to ensure that our customers are successful as well as that our team scale and succeed.


Daniel MartinssonDaniel MartinssonGeneral Manager 

As Business Area Manager of the EazyStock solution, Daniel is responsible for the product team and the customer success team. Ultimately, keeping EazyStock on track as one of the world’s leading inventory management solutions for small and midsized businesses. Daniel’s mantra is easy to use, easy to deploy and easy to afford!

Daniel has worked at Syncron for almost 10 years. He has lead the consultancy organizations in Sweden, USA and UK managing large inventory management projects worldwide.

Daniel holds a M.Sc. degree in Industrial Engineering and Management from Lunds Institute of Technology as well as a 1-years-specialized diploma in Marketing from the American International College in Washington D.C.



Mark Grimes head shotMark GrimesVice President of Global Sales

As the Global VP of Sales for EazyStock, Mark is responsible for defining and driving a clear global sales vision for sales teams across the globe. His team consists of sales professionals whose main focus is the client. Ultimately, driving revenue for both the client and EazyStock.

Mark is passionate about delivering consistent, profitable growth to the client’s bottom line while helping to drive and close sales in order to maintain and grow EazyStock revenue. Mark takes a hands-on leadership role in executing growth strategies for the EazyStock while maintaining a focus on maximizing the value for the client.

Mark Joined Eazystock in April of 2015. Mark has over 20 years’ experience in the Manufacturing & Distribution space. Over 17 of those years leading international sales teams and organizations in the USA and Asia.



Daniel FritschDaniel Fritsch Head of Digital Marketing

As the Head of Digital Marketing, Daniel is responsible for leading marketing strategy that drives brand awareness and lead and traffic generation efforts to accelerate sales and revenue growth objectives.

Daniel is responsible for all integrated digital marketing programs globally including; marketing automation, SEO, SEA, email marketing, demand generation, marketing automation, content marketing, web development and system process alignment. He has more than 7 years experience in digital marketing, making sure conversion-, leads-, and marketing KPIs get achieved.

Daniel holds a Masters of Arts Degree in Media Management from Johannes Gutenberg University, Germany.

Peter Drakeley Head Shot for Website_editPeter DrakeleyGlobal Head of Customer Success

As the Global Head of Customer Success for EazyStock, Peter is ultimately responsible for the success of EazyStock’s prospect and customer base worldwide. Peter’s team provides expert guidance in acquisition, on-boarding experience, and management support necessary to help customers Get Started with EazyStock and beyond.

Peter is obsessed with ensuring that maximum business value is achieved by each and every EazyStock customer and is focused on strategically innovating the product and procurement processes associated with EazyStock implementation to make it the most complete, easy to get started, and efficient inventory optimization service available.

Peter holds a Masters of Science Degree in Theoretical Physics from the University of Birmingham alongside multiple business certifications.